10 YEARS IN THE MAKING
THE JOURNEY BEGINS
every tree has a beginning
The journey of an ORUQA Christmas tree unfolds over many years. From the moment a young tree is planted, nature sets the pace — while the grower observes, cares and guides it along the way. What follows is a journey shaped by seasons, patience and time. Nature sets the pace. The grower guides the journey.
The beginning
Planted with a future in mind
Every Christmas tree starts small. A young tree is planted and given sufficient space to establish itself and begin its journey. From the start, the focus is not only on the tree itself, but also on the soil and the growing environment around it. The spacing between trees is a deliberate choice: giving each tree room to develop helps support healthy growth, reduce disease pressure and minimise the need for treatments later on.
What nature does
Roots establish themselves in the soil and the young tree begins its first seasons of natural growth.
Where we guide
The growing environment is prepared with the years ahead in mind. Trees are given sufficient space from the beginning rather than planting at maximum density.
This is where years of growth begin.
The early years
Establishing roots
The first years are a vulnerable part of the journey. Young trees are observed closely as they establish themselves in the field. Weeds are allowed to develop naturally where possible and return organic matter to the soil as they wither. When weed pressure threatens the development of a young tree, intervention is kept targeted and minimal.
What nature does
The tree establishes its roots while vegetation and organic matter remain part of the living soil around it.
Where we guide
Young trees sometimes need help to compete with heavy weed pressure. When intervention is necessary, it is kept local and the smallest possible micro-dosage is used.
Observe first. Intervene only when needed.
The growing years
Finding its rhythm
With its roots established, the tree enters years of steady growth. During the strongest growing period, from late May to the end of July, a Christmas tree can grow up to two centimetres a day. As the tree develops, growers continue to observe its health and shape. Insects are monitored closely, while sufficient spacing between the trees supports healthy development and helps reduce disease pressure.
What nature does
Season after season, sunlight, rain, soil and time drive the tree's natural growth.
Where we guide
Insects are monitored rather than routinely treated. Only when tree health is genuinely at risk is local intervention considered, using the smallest possible dosage.
Growth happens at nature's pace.
The forming years
Shaped by time and experience
As the tree matures, the grower's craftsmanship becomes increasingly visible. Over the years, trees are observed, shaped and carefully tended. Branches may be adjusted and the leader shoot regulated to guide the tree's development. Care also extends to the soil. Fertilisation is applied only when necessary, based on soil analysis and primarily using organic products.
What nature does
The tree continues to develop its own natural character while the field provides living space for birds, beetles, butterflies, grasshoppers, spiders and other wildlife.
Where we guide
The grower works tree by tree, using experience to decide what needs attention and what can simply be left to nature.
Nature grows the tree. Experience helps shape it.
Around year 10
Harvest and return
Around ten years after planting, a Christmas tree can reach approximately two metres. When the tree is ready, it is selected and prepared for the next part of its journey. It is labelled, harvested, netted and palletised before leaving the grower. But harvesting does not mean everything leaves the field. Stumps, cut branches and other organic material are shredded or left behind and returned to the soil, where they can become part of the next growing cycle.
What nature does
Organic material naturally decomposes and contributes to humus, returning valuable matter to the soil.
Where we guide
For every Christmas tree harvested, a new tree is planted and another growing cycle begins.
One journey ends. Another begins.
HUMAN STORY
Ten years. Around forty visits. One Christmas tree.
A Christmas tree doesn't simply appear in December. During its years in the field, a tree may be visited by its grower approximately forty times. Some visits are about observing. Others involve shaping, pruning, adjusting branches, managing the leader shoot or preparing the tree for harvest. Some moments require a skilled hand. Others simply require patience.
That is the craftsmanship behind every tree: knowing when to guide nature — and when to let it grow.
Grown for years. Chosen for Christmas.
A new beginning
The journey doesn't end here.
When one Christmas tree leaves the field, a new growing cycle begins. For every tree harvested, a new one is planted. Organic material from the field is returned to the soil wherever possible, helping prepare the land for the generations that follow. The journey isn't a straight line. It's a cycle.
Grow. Care. Harvest. Replant. Repeat.
Behind the journey
There's more to the story than time.
Discover the growing principles behind every stage of the journey.